Today we are pleased to announce our investment in Demand Side Platform (DSP) Triggit and welcome Zach and Susan Coelius, Ryan Tecco and the rest of the Triggit team to the Foundry family. Triggit has developed technology that helps advertisers and agencies buy media across various real-time bidding exchanges. Seth has a longer post up on his blog describing some of the changes in the online ad ecosystem – and specifically the rapid rise of exchange-based ...

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Posted by: Foundry Group

We recently closed a $4m investment in BigDoor Media. Based in Seattle, BigDoor provides a platform for non-game publishers to integrate game mechanics, such as points, badges, levels, leaderboards, virtual currency and virtual goods, into their web and mobile applications. The web has become increasingly social. While many simple social features, such as sharing, liking, and favoriting content are appearing on publisher’s sites, users are increasingly engaging with each other in other ways as evidenced by ...

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Posted by: Brad Feld