Today we are pleased to announce our investment in Demand Side Platform (DSP) Triggit and welcome Zach and Susan Coelius, Ryan Tecco and the rest of the Triggit team to the Foundry family.
Triggit has developed technology that helps advertisers and agencies buy media across various real-time bidding exchanges. Seth has a longer post up on his blog describing some of the changes in the online ad ecosystem – and specifically the rapid rise of exchange-based buying and selling – that lead us to this investment. Along with Foundry portfolio companies AdMeld and Lijit, we see Triggit standing at the center of this fundamental shift in online advertising and in Triggit’s case bringing unique technology to brands and agencies transacting on the real-time exchanges that will help advertisers more effectively target specific online audiences.
We’re joined in this investment by Santo Politi of Spark Capital and a handful of well known Silicon Valley angel investors.