Category Archives: Themes

Our Investment in LOOP

“I love my car insurance company.” Said no one, ever. Today’s car insurance market is broken. Underwriting practices are irrelevant and discriminatory. Customer service and claims-processing are slow. Brands are outdated (and cheesy). The behemoths of the $256 billion auto insurance industry are overlooking major demographic and cultural shifts. Enter, LOOP.  LOOP is car insurance […]

Our Investment in Recount Media

We are pleased to announce our recent investment in Recount Media’s Series B financing. We led the round with our partner funds, Union Square Ventures and True Ventures, also participating. Founded in 2019 by journalist John Heilemann and media veteran John Battelle, Recount Media is a leading media platform that produces high-quality content across a […]

A New Investment Theme? You Tell Us.

At Foundry Group, we spend a lot of time thinking about our Thematic Investing Approach.  We both rethink our current strategies within existing themes and also talk about what big picture and transformative trends are occurring that may lead to new themes. Previously, we’ve unearthed themes after we’ve made several initial investments in an area […]

Foundry Group’s AdTech Investing: Adhesive

We’ve written extensively about our thematic investment approach and a handful of our active themes, most recently our Distribution theme which we’ve been working on for several years but had yet to formalize and discuss publicly. Over the past few quarters, we’ve been thinking more about the online advertising investments that we’ve made over the […]

Theme: Distribution

As we’ve written about in the past, we use what we call a thematic approach to what we invest in. Our current themes are Human Computer Interaction, Glue, Digital Life, and Protocol. We’ve been hinting about two new themes that we’ve been investing in for a while – one that’s a derivative from our Glue theme (which we’ll discuss in […]